Bring the material that sounds like you
A short description of your work, a few photos, an existing offer or a document you often send to clients can be a useful beginning. The goal is to give PAKA enough context to help shape a first version of the business.
Choose material you are comfortable using and have permission to share. It does not need to be a polished presentation. A clear explanation in your own words can be more useful than a page of generic marketing language.
Separate what is known from what is being shaped
Some things are facts: the length of a session, what a product includes or the days you work. Other things need a decision: the name of a new workshop, its description or how to explain who it is for.
When an answer is missing, PAKA can help suggest directions. A suggestion becomes part of the business when you accept or refine it. That distinction lets you move forward without pretending every decision is already made.
Start with one clear offer
Pick an offer you can explain simply. Who is it for? What does someone receive? What needs to happen before you can deliver it? A first version becomes easier to review when the offer has a clear purpose.
If it is still taking shape, collecting interest can be the right next step. Payments, booking and delivery should follow what is ready in the business.
Try the conversation before sharing it
Ask the questions a new customer would ask. Try an uncertain question, compare two options and ask for something outside the offer. Review whether the answer is accurate, useful and within your boundaries.
Your first canvas is a starting point you can improve. The important part is that it represents a business you recognize as your own.
